Strukturierte Daten - schema.org

Sich darauf zu verlassen, dass die Suchmaschinen euren Inhalt findet und richtig zuordnet ist längst Vergangenheit. Die großen Suchmaschinen Bing, Yahoo und Google haben sich 2011 entschieden ein allgemeingültiges Schema zu definieren um bestimmte Inhalte sauber zu gruppieren und zuzuordnen.

Die wichtigsten möchte ich kurz zeigen:

Navigationspfad, BreadCrumb

<ol itemscope itemtype="https://schema.org/BreadcrumbList">
  <li itemprop="itemListElement" itemscope
      itemtype="https://schema.org/ListItem">
    <a itemprop="item" href="https://example.com/dresses">
    <span itemprop="name">Dresses</span></a>
    <meta itemprop="position" content="1" />
  </li>
  <li itemprop="itemListElement" itemscope
      itemtype="https://schema.org/ListItem">
    <a itemprop="item" href="https://example.com/dresses/real">
    <span itemprop="name">Real Dresses</span></a>
    <meta itemprop="position" content="2" />
  </li>
</ol>

Veranstaltung, Event

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "location": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Denver",
      "addressRegion": "CO",
      "postalCode": "80209",
      "streetAddress": "7 S. Broadway"
    },
    "name": "The Hi-Dive"
  },
  "name": "Typhoon with Radiation City",
  "offers": {
    "@type": "Offer",
    "price": "13.00",
    "priceCurrency": "USD",
    "url": "http://www.ticketfly.com/purchase/309433"
  },
  "startDate": "2013-09-14T21:30"
}
</script>

Produkt, Dienstleistung

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "bestRating": "100",
    "ratingCount": "24",
    "ratingValue": "87"
  },
  "image": "dell-30in-lcd.jpg",
  "name": "Dell UltraSharp 30\" LCD Monitor",
  "offers": {
    "@type": "AggregateOffer",
    "highPrice": "$1495",
    "lowPrice": "$1250",
    "offerCount": "8",
    "offers": [
      {
        "@type": "Offer",
        "url": "save-a-lot-monitors.com/dell-30.html"
      },
      {
        "@type": "Offer",
        "url": "jondoe-gadgets.com/dell-30.html"
      }
    ]
  }
}
</script>

Rezension, Rating

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "breadcrumb": "Books > Literature & Fiction > Classics",
  "mainEntity":{
          "@type": "Book",
          "author": "/author/jd_salinger.html",
          "bookFormat": "https://schema.org/Paperback",
          "datePublished": "1991-05-01",
          "image": "catcher-in-the-rye-book-cover.jpg",
          "inLanguage": "English",
          "isbn": "0316769487",
          "name": "The Catcher in the Rye",
          "numberOfPages": "224",
          "offers": {
            "@type": "Offer",
            "availability": "https://schema.org/InStock",
            "price": "6.99",
            "priceCurrency": "USD"
          },
          "publisher": "Little, Brown, and Company",
          "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4",
            "reviewCount": "3077"
          },
          "review": [
            {
              "@type": "Review",
              "author": "John Doe",
              "datePublished": "2006-05-04",
              "name": "A masterpiece of literature",
              "reviewBody": "I really enjoyed this book. It captures the essential challenge people face as they try make sense of their lives and grow to adulthood.",
              "reviewRating": {
            "@type": "Rating",
            "ratingValue": "5"
           }
            },
            {
              "@type": "Review",
              "author": "Bob Smith",
              "datePublished": "2006-06-15",
              "name": "A good read.",
              "reviewBody": "Catcher in the Rye is a fun book. It's a good book to read.",
              "reviewRating": "4"
            }
          ]
        }
}
</script>

Quellen: https://schema.org/ https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data